Ui/UX Audit for SMEs — Practical, Prioritised, Actionable
We evaluate your website and customer journeys to unlock growth: usability fixes, conversion lifts and design recommendations tailored for Australian small and medium enterprises.
Why SMEs need an audit
Small businesses often lose conversions to friction: unclear CTAs, slow flows, and confusing content. Our audit focuses on quick wins and a roadmap for productised improvements.
- Conversion bottleneck detection
- Mobile-first usability tweaks
- Content and IA clarity
Audit scope — what we inspect
Homepage & Landing
Clarity of offer, hero hierarchy, CTA placement and visual weight.
Checkout & Forms
Friction, input patterns, microcopy and validation flows.
Mobile UX
Touch targets, layout stacking, and performance impediments.
Our process
- Discovery call & analytics review
- Heuristic evaluation & priority scoring
- Prototype suggestions & content guidance
- Delivery: report, annotated screenshots, and roadmap
Sample findings & before/after
Before: cluttered hero, weak CTA
After: simplified message, high-contrast CTA
Lead auditor: Senior UX consultant — personalised walkthroughs included
Packages & deliverables
| Package | Deliverables | Lead time | Outcome |
|---|---|---|---|
| Starter Audit | 10-page review, 12-point report | 5 business days | Quick wins list |
| Growth Audit | Full site review, heatmap insights, priority roadmap | 10 business days | Conversion roadmap |
| Premium | Audit + prototype fixes + stakeholder workshop | 2-3 weeks | Design-ready fixes |
Frequently asked questions
Access to analytics (GA4), sample user flows and staging credentials if available. We can work with limited data for starter audits.
We provide annotated recommendations and optional prototype fixes. Implementation can be delivered by our team under a separate engagement.
Yes — we focus on product pages, cart flows and checkout friction for measurable uplifts.
Ready to audit your site?
Book a short discovery call and we’ll scope a tailored audit for your business in AUS.
Alex — Lead UX
Specialist in SME conversion & productised UX